Online marketing agency

Online marketing
with measurable impact

Strategic planning for social media marketing, content marketing and paid advertising. We build your reach systematically and turn visitors into customers.

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Our disciplines

Online marketing across
all relevant channels

We combine search engine optimization, paid advertising and social media marketing into one coordinated strategy for your target audience. No channel stands alone, everything works together.

Search engine optimization (SEO)

Technical foundations, keyword strategy, on-page work and link building, we make sure Google finds and recommends you.

Google Business Profile & local visibility

For businesses with a local focus: we optimize your Google listing and move you up in local search queries.

Google Ads management

Paid ads that pay off. We create, manage and fine-tune your advertising for maximum ROI, with a clear evaluation of every euro invested.

Social media marketing

Instagram, Facebook, LinkedIn and paid reach via Meta: we develop a strategy that fits your audience and measurably builds reach.

Content marketing & copy

Blog posts, landing pages and social media copy, AI-assisted and human-reviewed. Content that ranks and convinces.

Email marketing

Newsletter campaigns, automated sequences and segmentation, your customer retention on autopilot.

Analytics & reporting

Clear monthly reports: what works, what does not, and what we do next. Transparency instead of a black box.

Conversion optimization (CRO)

More traffic is worth nothing if visitors do not convert. We optimize landing pages and user flows for maximum results.

Why online marketing

Online marketing is not chance,
but strategic planning

You can have the best website, but if no one finds it, it does nothing for you.

Measurable results

No gut feeling, we work data-based. Every euro of ad budget is tracked, evaluated and optimized.

Channels combined

Paid advertising, social media, email and content marketing, we combine the channels that work best for your business.

Transparent costs

You always know what you are paying for. Monthly reports show you exactly what your budget achieved.

Our approach

Strategy before busywork

We do not just start running ads. First the analysis, then the strategy, then the implementation.

01

Visibility analysis

Where do you stand now? We analyze rankings, traffic, competitors and potential, free and with no obligation.

02

Develop the strategy

We define goals, target audiences and the right channels. No mixed bag, but focused measures.

03

Implementation & testing

Launch ads, test, fine-tune. We work data-driven and continuously adjust.

04

Measure & scale

What works, we scale. Monthly reports show you exactly what your budget achieves.

Case studies from practice

Campaigns that
measurably bring customers

Three recent campaigns and what they delivered. You will find more examples under case studies.

Erlenbad Resort project: Google Ads campaign for qualified inquiries
Premium senior residence, Baden-Baden area

Google Ads that bring inquiries

For Erlenbad we manage the Google Ads campaign with a clear goal: qualified inquiries from prospects for the residence. The ads are tightly focused on the search terms and the region, so the budget reaches exactly the right people.

  • Around 20 inquiries per month from Google Ads alone
  • Part of around 40 inquiries per month across all channels
  • Campaign continuously optimized and focused on the region
„Vom ersten Entwurf bis zur fertigen Seite hat alles gestimmt. webtofly hat unsere Residenz genau so in Szene gesetzt, wie wir uns das vorgestellt haben, hochwertig, klar und einladend. Schon in den ersten Wochen nach dem Relaunch haben uns deutlich mehr Interessenten über die Website erreicht. Stefano war jederzeit ansprechbar und hat unsere Wünsche schnell umgesetzt."
(From the first draft to the finished site, everything was right. webtofly presented our residence exactly the way we had imagined, high-quality, clear and inviting. In the very first weeks after the relaunch, noticeably more prospects reached us through the website. Stefano was always available and implemented our wishes quickly.)
Jürgen Grossmann Erlenbad GmbH & Co. KG
Aventura youth welfare project: social media recruiting campaigns
Youth welfare, recruiting

Social media recruiting against the skills shortage

For Aventura youth welfare we win qualified applicants through social media campaigns. The campaigns run in repeatable waves on Meta and address exactly the people who qualify for the open positions. Recruiting in an industry that urgently needs staff.

  • Around 1,000 applications through the ongoing campaigns
  • Precise targeting despite a tight skilled labor market
  • Repeatable campaign waves instead of a one-off action
„webtofly hat uns einen Recruiting-Prozess gebaut, der läuft, ohne dass wir ständig eingreifen müssen. Die Bewerbungen kommen strukturiert bei mir an, nichts geht mehr verloren. Über neun Monate konnten wir so viele qualifizierte Mitarbeiter einstellen und fünf neue Teams aufbauen. Für eine Einrichtung wie unsere, die dringend gute Leute braucht, ist das ein enormer Gewinn."
(webtofly built us a recruiting process that runs without us having to intervene all the time. The applications arrive with me in a structured way, nothing gets lost anymore. Over nine months we were able to hire many qualified staff and build five new teams. For an organization like ours that urgently needs good people, that is an enormous gain.)
Andreas Moor Aventura Kinder- und Jugendhilfe
Le Quartier gourmet food project: Instagram advertising for a premium range
Gourmet food, e-commerce

Instagram advertising that brings orders

Since the shop went online, advertising runs on Instagram for Le Quartier. We show the products to the people who really love gourmet food and order online. That brings new customers directly into the shop.

  • Instagram advertising regularly brings in five-figure revenue
  • We reach exactly the people who like to order gourmet food online
  • Every ad leads directly to the matching product in the shop
„Wir sind mit webtofly zum ersten Mal überhaupt mit einem eigenen Onlineshop gestartet. Stefano hat uns von der Technik bis zum Versand alles abgenommen und einen Shop gebaut, der vom ersten Monat an verkauft. Die Zusammenarbeit ist unkompliziert, schnell und absolut verlässlich."
(With webtofly we started our very first online shop. Stefano took everything off our hands, from the technology to the shipping, and built a shop that sold from the first month. Working together is straightforward, fast and absolutely reliable.)
Cem Sevgili Le Quartier Feinkost
Google rating ★ 4.8 / 5.0
Frequently asked questions

Your questions about online marketing,
answered honestly

What does paid advertising cost and how much budget do I need?

You set the ad budget yourself. For small SMEs, EUR 300 to 800 per month is a realistic start. On top of that comes the agency fee for setup, management and reporting. We recommend a minimum budget of EUR 500 per month in ad spend so the algorithm gets enough data for meaningful adjustments.

What is the difference between SEO and Google Ads?

Search engine optimization brings long-term organic traffic without click costs but takes 3 to 12 months. Google Ads brings visitors immediately but costs per click and ends when you stop paying. For many SMEs the combination is ideal: paid advertising bridges the start-up period, organic visibility creates the lasting return.

Is social media marketing worth it for small businesses?

It depends on the industry and target audience. A tradesperson benefits more from local visibility and paid ads than from Instagram. A fashion shop or a restaurant needs the opposite. In a no-obligation initial call we clarify which channel delivers the highest return for your audience.

How do I measure the success of online marketing?

We track all relevant KPIs: clicks, conversions, cost per lead and return on ad spend. Monthly reports are standard in every package, no gut feeling, but numbers. You always see what your budget concretely brings in.

Do I have to commit to long-term contracts?

No. Our marketing packages can be cancelled monthly. We recommend at least 3 months for paid advertising (the algorithm needs time to learn) and 6 months for search engine optimization. But you have no minimum term, if we do not deliver results, a long contract would be the wrong incentive anyway.

Ready to take the first step?

Let's talk about
your marketing

Tell us briefly where you stand today and what you want to achieve. We get back to you with an honest assessment and a first proposal.

Let's talk View website leasing