SEO & visibility

SEO & visibility:
get found on Google

Search engine optimization for businesses that want to grow. Local SEO, content and Google Business. So your customers find you before they reach the competition.

Let's talk Get a visibility check
Why search engine optimization is essential

93% of all online experiences
start with Google

Anyone who does not appear in the top 3 on Google does not exist for the majority of searchers. Good visibility is not optional, it is the foundation for any local growth.

More qualified visitors

Good rankings bring people to your website who actively search for your services, not random clicks but real prospects.

Lasting effect

Unlike Google Ads, organic visibility works long-term. Once well placed, you benefit continuously, without ongoing ad spend.

Measurable results

We track rankings, visitors and conversions transparently. You see exactly what your budget delivers, in black and white.

Local SEO

Local SEO:
found locally, ahead in your region

For tradespeople, restaurants, practices, retail and service providers: we get you onto the first page of Google Maps and the local search results.

Set up and maintain your Google Business Profile (GBP)

Complete setup and ongoing care of your Google Business Profile, with photos, opening hours, categories and regular posts. The foundation for good local rankings.

Local keyword monitoring

We track how visible you are for search terms like "electrician in your town" or "winery in your region" across different neighborhoods, hyper-local and updated weekly.

Review management

Systematic build-up to 4.5+ stars, with monitoring, professional response templates and a strategy for more positive reviews.

Structured data & schema markup

LocalBusiness schema on your website makes sure Google understands your address, opening hours and reviews correctly and shows them in rich snippets.

Citation building & directories

Consistent entries in relevant directories (industry portals, map services, review platforms and more) strengthen your local visibility on Google.

Bing Places & other platforms

Besides Google, from the Business package we also optimize your presence on Bing, for broader coverage and more touchpoints with your customers.

Content SEO

Build organic rankings,
sustainable and measurable

For businesses that want to win new visitors through their website over the long term: B2B, e-commerce, service providers, tourism. We create and improve content that Google loves and your customers do too.

SERP analysis & keyword research

We analyze the top 10 results for your target keywords, which structure, which terms, which text length ranks. That gives us the blueprint for every new piece of content.

Create and revise content

AI-assisted text creation with professional SEO tools, editorially reviewed. Every text is sharpened based on SERP data, for maximum relevance and readability.

Technical audit of your website

Loading times, Core Web Vitals, crawlability, internal linking, canonical tags, metadata: we find and fix technical problems that slow down your rankings.

Monthly ranking monitoring

Detailed report with ranking development, visitor numbers and implemented measures, plus an optional 30-minute call to discuss the next steps together.

SEO services

Our SEO packages
at a glance

We work with tiered packages for local SEO and content SEO, from a lean entry level to full management. Which setup fits you we clarify together in conversation.

Local SEO

For local visibility
in your region

Basic

Entry level for local businesses that want to become visible on Google Maps and in local search. Google Business Profile, local keyword monitoring and schema markup.

Business

Active care and growth. Google Business with regular posts, extended keyword monitoring, review management and entries in the most important directories.

Premium

Full management. Active care with photos, extensive tracking, active review management, extended schema and a personal strategy call every month.

Which tier fits your location and your goals we clarify in a short initial call.

Discuss local SEO
Content SEO

For organic visibility
beyond your region

Starter

Optimization of existing content. Each month we improve selected pages based on SERP data and deliver a clear report.

Professional

Optimization plus new content. More pages per month, regular new texts and a quarterly technical audit.

Premium

Full content build-up. Comprehensive keyword strategy, several new texts per month, monthly technical audit and a personal strategy call.

What fits your industry and your competition we find out in conversation.

Discuss content SEO
Want both?

Local SEO and content SEO often complement each other well. In combination you get a fair bundle price. Just get in touch.

Case studies from practice

Search engine optimization with measurable results

Two recent SEO projects and what Google shows after the relaunch. You will find more examples under case studies.

Erlenbad Resort project: search engine optimization after the website relaunch
Premium senior residence, Baden-Baden area

A strong organic start after the relaunch

With the website relaunch we rebuilt the search engine optimization from the ground up, technically clean and content focused on the important search terms for the region. Shortly after go-live it already shows how quickly a cleanly optimized site becomes visible on Google.

  • Over 200 search terms in the top 10 on Google
  • Around 250 organic clicks per month through search
„Vom ersten Entwurf bis zur fertigen Seite hat alles gestimmt. webtofly hat unsere Residenz genau so in Szene gesetzt, wie wir uns das vorgestellt haben, hochwertig, klar und einladend. Schon in den ersten Wochen nach dem Relaunch haben uns deutlich mehr Interessenten über die Website erreicht. Stefano war jederzeit ansprechbar und hat unsere Wünsche schnell umgesetzt."
(From the first draft to the finished site, everything was right. webtofly presented our residence exactly the way we had imagined, high-quality, clear and inviting. In the very first weeks after the relaunch, noticeably more prospects reached us through the website. Stefano was always available and implemented our wishes quickly.)
Jürgen Grossmann Erlenbad GmbH & Co. KG
Hunterlab Europe project: domain migration without loss of visibility on Google
Color measurement technology, international B2B

Domain migration without loss of visibility

Hunterlab had to migrate the domain from a .de to a .eu address. A domain migration is the most delicate moment for visibility on Google, because rankings can easily be lost. We accompanied the migration in a technically clean way, so that visibility was not only preserved but continued to grow.

  • Domain migration from .de to .eu mastered without lasting ranking loss
  • Organically visible in over 100 countries
  • Multilingual optimization across 14 language versions
„Die Firma webtofly war von Anfang an sehr professionell und höchst angenehm. Das Team kümmert sich um alle Belange, ist stets freundlich und kompetent. Ob WordPress-Seite, Shop oder unsere vielen mehrsprachigen Seiten, Stefano und sein Team sind uneingeschränkt zu empfehlen!"
(webtofly was very professional and extremely pleasant from the very beginning. The team takes care of every concern and is always friendly and competent. Whether a WordPress site, a shop or our many multilingual pages, Stefano and his team come highly recommended without reservation.)
Christian Jansen Hunterlab Europe GmbH
Google rating ★ 4.8 / 5.0
How we work

How we proceed

01

Free visibility analysis

We analyze your current visibility, your Google Business Profile and your main competitors, free and with no obligation.

02

Strategy & package

Based on the analysis we recommend the right package. You decide what fits your goals and your budget.

03

Implementation & fine-tuning

We build up GBP, website and citations. Every measure is checked manually, no autopilot, no risk to your profile.

04

Reporting & growth

Monthly reports with clear metrics. We continuously fine-tune and adapt the strategy to market changes.

Frequently asked questions

Your questions about search engine optimization,
answered honestly

How long does it take to see first results?

Honest answer: 3 to 6 months for first visible improvements, 6 to 12 months for stable rankings. Local SEO is often faster, 4 to 8 weeks for first improvements in the Google Maps pack. Search engine optimization is an investment in long-term visibility, not an instant fix. Anyone who promises that is lying.

What is local SEO and why is it so important for SMEs?

Local SEO improves your visibility in local search results, when someone in your area searches for your service. This includes the Google Business Profile, local keywords and review building. For most SMEs this is the fastest way to more qualified inquiries.

What is the difference between search engine optimization and Google Ads?

Search engine optimization brings lasting visitors without click costs but works slowly. Google Ads brings visitors immediately, but only as long as you pay. The best strategy combines both: ads for the immediate effect, organic rankings for long-term return. We help you find the right mix.

Can I do search engine optimization myself?

Basics like maintaining the Google Business Profile, writing content and collecting reviews you can do yourself. Technical search engine optimization, structured data, backlink building and systematic keyword monitoring need experience and tools. Let's clarify in a no-obligation initial call where your biggest potential lies.

Is search engine optimization even worth it for my small business?

Yes, especially for local SMEs. The smaller the geographic market, the easier it is to appear in the top 3. A carpenter, dentist or service provider in your town is not competing against national corporations, but against local competitors, many of whom do not actively maintain their visibility. That is your chance.

Free visibility analysis

Let's talk about
your visibility

We take a look at your visibility, your Google Business Profile and your most important keywords and get back to you with a concrete proposal, with no obligation.

Let's talk Call +49 7825 8647480